Khazina helps you get inside your customer’s brain. By targeting your message to your customer at the most crucial moment— the point of purchase—you can favourably influence their purchase decision. While other advertising mediums are somewhat effective, in-store audio advertising has proven that more than 68% of buying decisions are made at point of purchase.
Have you been considering new ways to enhance your customer and employee experience, as well as grow your business organically? Khazina digital signage is a great low cost and low maintenance way to do both.
Here’s how Khazina can help you for great digital marketing:
If being tech savvy is an element of your business and brand that you’d like to incorporate into the employee or customer experience, digital signage is an effective tool to do just that.
2. Effectively Inform and Entertain Your Audience
With Khazina digital signage, you have a canvas to s
how a variety of content to effectively inform your audience and even entertain them! Whether it’s telling them the weather forecast of the week, current events and news, video clips or even live social feeds, your content will enhance the employee and customer experience.
Khazina has a variety of apps to choose from, including Weather, News, Videos, Social Media Integration and lot more
By showcasing the excitement and energy of happy employees and customers, you can spark social engagement and convert more people to be your fans and brand evangelists on social media channels.
Khazina’s live social media apps feed social channels to your digital signage and increase social chatter by on average 500% within the first 2 months.
Digital signage is a great tool to engage people to take action. The following examples are creative content shown on the displays to get people talking about your business in positive ways or to give you valuable feedback.
The great thing is that the digital signage does the work for you to prompt your customers or even employees to take action in a consistent and reliable way.
Even with training employees to up sell products and services, it can be difficult to ensure consistency and up selling at every opportunity. Often-times, an image or subtle reminder wills up sell customers a lot more effectively than being told a sales pitch at an unexpected moment in the customer experience.
Khazina Digital signage is a perfect means to up sell products and services effectively, and to ensure consistency that customers are communicated the opportunity to purchase more from your business.
Promotions are a great way to get customers excited about your business. They can be immersed in your brand experience through effective calls-to-action. A promotional discount creates a sense of urgency to get customers to take action, whether it is tweeting about your brand, participating in an Instagram photo contest, opting into your loyalty program, or finally buying that item they’ve been on the fence about purchasing.
Digital Signage not only has the benefits of enhancing the customer and employee experience, but can also create an entirely new revenue stream for you.
Nearly every thriving business is contacted by other businesses wanting to get exposure to their customer base. This provides a great opportunity for selling ad time and directly impacting your bottom line through your display!
Digital Signage can be leveraged to do in-kind trades with other non-competing businesses that have a similar demographic profile of customers.
Think about the businesses that have a customer base that you know would be interested in your brand. Offer them a strategic partnership. You might want to consider sponsoring digital signage for them, to not only add value to their customer or employee experience, but also to drop in promotional messaging around your business.
Brands can sponsor displays for their distribution channel partners. For example, Nike sponsors digital signage at PacSun stores. Alcohol brands sponsor signage at bars where customers make purchasing decisions.
Intelligent digital displays enhance experiences that are representative of your brand. The following are examples of Khazina’s live social media apps in action, which reward participants when they use your hashtag. They can immediately see themselves on your display when they promote your brand!
If your business is thriving, there is usually a wait for the best that your business has to offer. Whether it is a cool promotion, drinks, food, or a queue or line, idle time is a perfect opportunity to engage people around your brand with effective calls-to-action.
Every minute that passes when people are “hosted” by your business is precious. Think of the opportunities to enhance people’s experiences, effectively up sell, reward people for promoting your business, and effectively entertain and inform.
Digital Signage, when used effectively, can have a transformational effect on your business.