The ROI of a digital signage network is realized when the following happens:
1. There is a communication strategy that is professionally-crafted
2. Content is relevant and targeted to the right audience
3. Information on the screens is fresh and frequently updated
4. The visuals are attractive with clear calls-to-action
The above tasks are easier said than done. Most businesses will assign these tasks to their marketing or creative team. However, the process becomes onerous as the network grows and the demand for decentralized content across the organization increases.
To address this pain point, our team of certified digital signage specialists, graphic designers, and project managers offer a professional and comprehensive network management program. (Why does your business need professional digital signage management?)
The Digital Signage Managed Service program includes content strategy discussions, content design, and frequent content updates, ensuring the signage screens have fresh, relevant and targeted messaging, and the network is up and running.
To help businesses deploy and run their networks with minimal staff and maximum efficiency, our Managed Service team will be accountable for content services, scheduling, network health monitoring, Signature Care, and custom 3rd party data integration
How it Works?
The Digital Signage Managed Service program plans are:
Ideally suited for smaller networks (less than 5 screens), this program offers content updates on an as-needed basis. Digital signage networks with infrequent content updates will find value in this On-Demand plan.
Billed per update.
Designed for larger digital signage networks with more than 5 screens, this plan delivers fresh content to a bank of screens in different locations. Actively managed by a project manager, the plan includes up to 2 content updates per month.
Billed per month.
This ongoing plan involves design studio engagement and updates to custom data integrations for a large digital signage network. It is professionally managed by a dedicated project manager and includes up to 10 updates per month.
Billed per month.
These professionally-managed service plans cover the entire scope of the digital signage network from project planning to creative strategy and ongoing management.
Deliverables of the Managed Service program
Clients of the Managed Service program enjoy frequently-updated screens with fresh content, professional project management, a use-case and ROI analysis and dedicated design studio engagement.
Design Studio Engagement
Our Design Studio is responsible for custom content creation and programming.
As part of the Managed Service program, design studio engagement includes, editing and updating campaign playlists and programming with day-parting and scheduling. Editing text and images within screen layout templates (includes resizing & cropping)
Adding and updating videos (as provided by the client) in campaigns
Adding and updating CSV, XML or JSON data feeds (as provided by the client)
Design Concepts and Branding
The Design Studio also will generate design concepts to match the client’s branding guidelines and other organizational communication requirements. The design concept is replicated across screens to build a cohesive display network that promotes the same brand, vision, and message.